The impact of digital marketing on the planet
With thousands of organisations setting science-based targets to lower their carbon emissions and reach net zero, there aren’t many that measure the impact of their digital marketing efforts.
The purpose of this paper is to educate marketers in understanding the impact their work can have on the planet. Our research shows the digital carbon emissions of activity across the following channels:
- Landing pages and websites
- Marketing emails
- Pay per click
- Social media ads (Facebook, Instagram, LinkedIn)
An exploration into digital sustainability within the digital marketing industry
Thanks for your interest in lowering the digital carbon footprint of digital marketing. You can download the whitepaper using the link below.